Newspaper Advertising.

By: Lund, John V.

Price: $20.00

Quantity: 1 available

The book's emphasis is on local advertising in smaller (non-metropolitan) newspapers. Specific advise on creating effective advertising copy and layouts and establishing local advertising rates.

Title: Newspaper Advertising.

Author Name: Lund, John V.

Categories: Non-Fiction,

Edition: First Edition.

Publisher: New York., Prentice-Hall, Inc.: 1947.

Binding: Hardcover in cloth boards stamped in gilt.

Book Condition: Near fine lacking dust jacket. Former owner's name & newspaper address on front pastedown. Else a nice clean copy in solid binding.

Size: 8vo. xiii, 459 pp. with bibliography & index.

Seller ID: 14879