Quantity: 1 available
The book's emphasis is on local advertising in smaller (non-metropolitan) newspapers. Specific advise on creating effective advertising copy and layouts and establishing local advertising rates.
Title: Newspaper Advertising.
Edition: First Edition.
Publisher: New York., Prentice-Hall, Inc.: 1947.
Binding: Hardcover in cloth boards stamped in gilt.
Book Condition: Near fine lacking dust jacket. Former owner's name & newspaper address on front pastedown. Else a nice clean copy in solid binding.
Size: 8vo. xiii, 459 pp. with bibliography & index.
Item: 1.00 Item
Seller ID: 14879